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These advertisements for interior decorators date from the 1910’s, in the nascent years of the profession. Some of the names resonate today, others are long forgotten.
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| Tapestries and Medival ironwork, and faintly ecclesiastical furniture were all popular motif of the era |
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| At the end of the second quarter of the 19th century, Herter Brothers ruled the field. By 1918, the original partners were dead, it’s distinctive style was distinctly out of fashion, and as Herter looms, the firm was attempting to capitalize on the taste of the day. |
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| One easily sees why some have lasted in reputation and others have not. I leave the reader to form his own opinion |
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| Yet more tapestry, needlepoint chairs, and the rich Georgian atmosphere so beloved by the bankers. It became almost the official style of the Long Island set of the era, and the Hampton Shops were among the chief purveyors of the goods required for the look. |
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| Mrs. Muchmore, consulting decorator of Hollywood and New York. Too perfect. One yearns to see examples of her work. For much more about the wonderfully named Minnie Muchmore after she moved to Hollywood, click HERE |
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| Elsie de Wolfe. Need I say more? |
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And last, before there was Eleanor Brown, there was Miss Swift, purveyor of controlled, edited, highly luxe interiors for the elegant and the fashionable. I’m not social historian enough to know when the four hundred became five hundred. Miss Swift’s elegant showroom was an early work by Mott Schmidt (thanks to the ever-surprising Ancient for the head’s up)
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THE DOWN EAST DILETTANTE 
>What a delight! Miss Swift, America's Most Exclusive Home Furnisher, is my favorite. The name and style – straight out of E M Delafield or George Meridith.
>And later came BUDGET INTERIORS by Mrs. Henry Parish, 2nd. It does indeed pay to advertise.
>We're all waiting for you to explain just how the very respectable Alice Sweet, with a Manhattan shop designed by Mott Schmidt, was related to Mrs. (Minnie Sweet) Muchmore, the first resident of the Monkey House in Hollywood's French Village.
>That's it. I'm changing my last name to "Muchmore."
>Blue—isn't it great?Devoted—I'd LOVE to get my hands on a copy of that ad!Ancient, I do believe that from now on, I am going to email you FIRST, before I start a post.'Raina Muchmore'—although maybe Muchmore Raina, has a real ring to it too…
>Dilettante –There's also the curious case of Mrs Davidge — the twice-married daughter of an Episcopal Bishop, who lived and worked for a time on Washington Square South, and who in 1921 drowned in two inches of water on Staten Island.(The following year, the hard-drinking poet Edward Arlington Robinson, who had been taken in by Mrs Davidge and her second husband until some obscure incident caused her to send him away, won the Pulitzer Prize for Poetry.)P.S. If someone were to tell me that the bedrooms at a certain Manhattan men's club maintained her decorative schemes into the early 1980s, I wouldn't be at all surprised.
Clara Sidney Davidge was a contemporary art dealer (Madison Art Gallery) and an organizer of the famous Armory Show of 1913. Her first cousin Francis Hunter Potter was the father of Pauline de Rothschild, and one of her nephew’s was Hollywood film director H.C. Potter. Clara was married to, as her second husband, artist Henry Fitch Taylor; her first husband, Mason Chichester Davidge, died in Arcachon, France, 1899, after seven years of marriage, while traveling with his wife.
>I'll take Miss Swift.For no reason other than it being the name of RuthDraper's secretary in The Italian Lesson.Oh, but what about Mrs Muchmore, who Begs to Informthat she's moved to Hollywood?The mind reels.
>These are FABULOUS! I would love to see the work of Mrs.Swift–just the name alone!BTW, hope you saw your links in Decor Arts Now. A small thank you for your support of my blog.Lynn from Decor Arts Now
>Eeeeeeee. . . the gentleman is going to die over this line up!
>Very nice your recently post .best idea so thanks
>I must say, I've become a devoted fan. Your research and interest leave me speechless. I very much enjoyed the Vanderbilts at Bar Harbor. And if you have never been, Biltmore in the wonderful town of Asheville, North Carolina is a must. It is incredible on many levels including the fact that decendants of George Vanderbilt still own it!! I noted the photo of George sitting to the left of Alva in your article, it's very interesting seeing him in a different context. What an interesting and amazing individual.The Elsie Cobb Wilson ad really caught my eye as well. Minimalist neo-classical design which looks shockingly current must have appealed to Wilson as well. Good things never die……
>Dilettante. thank you for these. Mrs Swift was obviously very fast- a rare talent in any decorator indeed, while Mrs Muchmore gave it her everything & more! pgt
>I loved reading about the "French Village" in Los Angeles.This is a wonderful blog. I really enjoy it.
>It's a good thing Mrs. Muchmore did much more when she did. She would have needed to chang her name to Muchless (and quite possibly had a brain transplant) during the Age of Minimalism.
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>DE Excellant post and research. I love the name of Mrs Muchmore! and HBD's comments.Where oh where do you find all of this!?Do come and enter my Artful Offering!xoxoKarenaArt by Karena
>wow Excellent this post and beautiful pics really amazing your this post i loved that and lovely posting
Mary Ella Sweet (aka Minnie) was born Buffalo, NY, on 6 March 1865, a daughter of Allen O. Sweet and his wife, the former Helen/Helena Olcott. Married oil dealer John Edwin Muchmore Jr (1855-1922) in Detroit in 1881; they had one child, Edwina (1882—23 Nov 1890). After living in London and Paris, she returned to NYC in 1901(seemingly without her husband, by then a chemist, in tow) and moved into a basement apartment at 131 East 15th Street, which she furnished and which was published in “Good Housekeeping” (1906). She co-founded the NYC decorating firm Lewis & Muchmore in 1902 with her artist friend Minnie A. Lewis (Minnie Lewis’s sister Janet Cook Lewis was the librarian of the Richard Morris Hunt Architectural and Art Library and an expert bookbinder). The firm was located at 20 West 33rd Street, and its work included the decoration of the Connecticut State Building at the St Louis World’s Fair of 1904 and the clubroom interiors of the Pen & Brush Club in 1910 (Muchmore was the club’s first president); Minnie Muchmore left the firm in 1911. She founded Edwin’s Kindergarten in 1895. Her country residence, in the 1920s, was Cricket Farm, Peterborough, New Hampshire; she also listed “The Chateau” 2402 Highland Av Hollywood, California, as her address in 1922. By 1930, her NYC address was 578 Madison Avenue. She died on 20 May 1943 in Los Angeles.
Wall candle decor can bring out a classic charm that could be a great way to decorate your walls. These candle holders can be made of different materials, wrought iron being the most preferred. This static wall fixtures can come in many different patterns and design, you can choose from the simple to the very elaborate.
There’s this song I found and I really love it, so I searched for the MIDI file of it so that I can open it in Sibelius for the music sheet, but instead of downloading it opens in Quick Time. It’s been like that before but I never really thought too much about that until today when I really need that MIDI file…. Help?.