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These advertisements for interior decorators date from the 1910’s, in the nascent years of the profession.  Some of the names resonate today, others are long forgotten.

Tapestries and Medival ironwork, and faintly ecclesiastical furniture were all popular motif of the era
At the end of the second quarter of the 19th century, Herter Brothers ruled the field.  By 1918, the original partners were dead, it’s distinctive style was distinctly out of fashion, and as Herter looms, the firm was attempting to capitalize on the taste of the day.
One easily sees why some have lasted in reputation and others have not.  I leave the reader to form his own opinion
Yet more tapestry, needlepoint chairs, and the rich Georgian atmosphere so beloved by the bankers.  It became almost the official style of the Long Island set of the era, and the Hampton Shops were among the chief purveyors of the goods required for the look.

 

 

Mrs. Muchmore, consulting decorator of Hollywood and New York.  Too perfect.  One yearns to see examples of her work.  For much more about the wonderfully named Minnie Muchmore after she moved to Hollywood, click HERE
Elsie de Wolfe.  Need I say more?
And last, before there was Eleanor Brown, there was Miss Swift, purveyor of controlled, edited, highly luxe interiors for the elegant and the fashionable.  I’m not social historian enough to know when the four hundred became five hundred.  Miss Swift’s elegant showroom was an early work by Mott Schmidt (thanks to the ever-surprising Ancient for the head’s up)


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